Browser Toolbars

A browser toolbar or search engine toolbar is a toolbar that extends the browser’s functionality. It may be provided by the search engine or it may be installed by a third-party developer.

Third-party toolbars often unknowingly added, were prevalent during the 2000s. Many of these products anonymously track users’ browsing behaviours, and their data for competitive intelligence purposes.

However, since these toolbars are usually added without the explicit consent of users, they are an invasion of user privacy and considered greyware or Potentially Unwanted Programs (PUPs).

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Marketing Analytics Workshop

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In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.


Digital Marketing Workshop

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Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


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