In Snowball Sampling respondents are asked to identify or recruit other individuals who they believe fit the criteria for the survey. This method is particularly useful when the target population is hard to reach or when there is limited information about the population. However, snowball sampling can result in a biased sample if there are underlying connections or characteristics shared among the participants.
Like purposeful sampling, snowball sampling is typically used in exploratory or qualitative research studies where the goal is not statistical inference but rather gaining insights or understanding specific phenomena.
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