Sampling Frame
The sampling frame is a list of population units that can be sampled. Examples include telephone directory, area maps for door-to-door sampling, retail census for outlets and lists supplied by clients such as for customer satisfaction studies.
Sampling frames normally do not correspond exactly with target population. Coverage gaps exist, for instance, homes without telephones, inaccessible homes (door-to-door survey) or inaccessible outlets (retail tracking).
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Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
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Experiential Learning via Simulators | Best Way to Train Marketers
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.
