Sampling Frame
The sampling frame is a list of population units that can be sampled. Examples include telephone directory, area maps for door-to-door sampling, retail census for outlets and lists supplied by clients such as for customer satisfaction studies.
Sampling frames normally do not correspond exactly with target population. Coverage gaps exist, for instance, homes without telephones, inaccessible homes (door-to-door survey) or inaccessible outlets (retail tracking).
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
