Sample Weighting
Weighting is required to adjust for imbalances in sample profile relative to the target population. Distorted samples create bias with over-represented groups having greater influence, and under-represented groups having reduced influence on the study metrics. Weight factors are applied on each of the sample components to correctly adjust their level of influence.
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Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
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Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.
