Retail Measurement Services

Retail measurement services (RMS) exist in a wide range of industry sectors including FMCG, consumer durables, pharmaceutical, vision care, pet foods (pet shops), Chinese tonics (Chinese Medical Halls), writing instruments, computers and peripherals, mobile phones/telecom products, and hardware and sanitary ware.

Within FMCG, Nielsen is the largest global service provider. IRI has a strong presence in North America, Aztec (acquired by IRI in 2013) is leading in the Pacific, and Intage is the sole service provider in Japan (Nielsen discontinued its Japan retail index in 2009). GfK is dominant in consumer durables, and IMS in pharmaceuticals.

The following steps outline the key processes in the development of a retail index:

  • Universe definition
  • Census
  • Sample design and recruitment
  • Data collection
  • Data processing
  • Analysis and interpretation

Steps 1 to 3, the universe definition, census (i.e. universe estimation), and sample design and set up, pertain to the design and development of the service. They form the foundation for the measurement service.

Steps 4 to 6 constitute the ongoing measurement process that is repeated every reporting period.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.

Business Intelligence - Market and Trade

Business Intelligence - Market and Trade

Suite of interactive, online dashboards that seamlessly integrate retail and consumer data sources in a manner that makes it easier to glean insights.

Scan Track

Scan Track

Suite of dashboards to visualize/analyse retail scan data.