Retail measurement services (RMS) are present in a diverse range of industry sectors including FMCG, consumer durables, pharmaceutical, vision care, pet foods, writing instruments, computers and peripherals, mobile phones/telecom products, as well as hardware and sanitary ware.
In the FMCG sector, NielsenIQ stands out as the largest global service provider, while IRI has a strong presence in North America. Aztec, which was acquired by IRI in 2013, leads in the Pacific region. In Japan, Intage serves as the sole service provider since Nielsen discontinued its Japan retail index in 2009.
GfK holds dominance in the consumer durables industry, while IMS is a key player in the pharmaceutical sector.
The development of a retail index involves six key steps, which are as follows:
Steps 1 to 3, including universe definition, census (universe estimation), and sample design and setup, form the foundational aspects of designing and developing the retail measurement service. These steps establish the basis for the measurement service.
Steps 4 to 6 encompass the ongoing measurement processes that are repeated in every reporting cycle, ensuring the continuous collection, processing, analysis, and interpretation of data.
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In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
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Suite of interactive, online dashboards that seamlessly integrate retail and consumer data sources in a manner that makes it easier to glean insights.
Suite of dashboards to visualize/analyse retail scan data.
The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.