Data Processing — Retail Tracking
Exhibit 28.9 Derivation of sales: Consumer offtake is retailer purchases plus the difference between opening and closing stock.
Manual Audit — Sales Derivation
In the case of manual audits, sales is derived from stocks and purchases. As portrayed in Exhibit 28.9, retailer purchases move stock into the store, increasing the in-store stock; and consumer purchases move stock out, depleting the in-store stock. Consumer purchases are therefore equal to retailer purchases plus the difference between opening and closing stock (see example in Exhibit 28.10).
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Business Intelligence - Market and Trade
Suite of interactive, online dashboards that seamlessly integrate retail and consumer data sources in a manner that makes it easier to glean insights.
Scan Track
Suite of dashboards to visualize/analyse retail scan data.
