In the case of manual audits, sales is derived from stocks and purchases. As portrayed in Exhibit 28.9, retailer purchases move stock into the store, increasing the in-store stock; and consumer purchases move stock out, depleting the in-store stock. Consumer purchases are therefore equal to retailer purchases plus the difference between opening and closing stock (see example in Exhibit 28.10).
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Suite of interactive, online dashboards that seamlessly integrate retail and consumer data sources in a manner that makes it easier to glean insights.
Suite of dashboards to visualize/analyse retail scan data.
The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.