Structured snippet asset - Google's Ads

Exhibit 26.20   Structured snippets for courses that use Plannogrammer, an experiential learning tool.

Structured snippets allow advertisers to add supplementary information that highlights various aspects of a product or service. The asset is composed of a header and a list of items. In Exhibit 26.20, for instance, the structured snippet uses the header “Courses” with a list of courses that the Plannogrammer is used for.


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