Lead Form Asset

Lead form asset - Google's Ads

Exhibit 26.22   Lead form makes it convenient for Studio Fine Art Gallery to collect contact information from prospects.

Lead form extensions allow advertisers to collect leads by letting people submit their contact details directly from the search ad. In other words, users can fill out a lead form without ever leaving the search results page.

For example, the lead form in Exhibit 26.22 enables Studio Fine Art Gallery to collect contact information from prospects who are interested in the gallery’s artworks. The lead form typically requires basic information, such as name and email address, but can also include customized questions specific to the advertiser’s needs.

This asset is useful for businesses that prioritize lead generation and want to streamline the process for potential customers. It can be particularly effective for high consideration purchases or complex offerings that require more information before a lead is willing to convert.

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