Exhibit 27.17 Search ad with two sitelink – Sell Property, Rent Out
Property – pointing to landing pages on property portal, Prop-GPT.
The Sitelink asset, as shown in Exhibit 27.17, enables users
to navigate to specific pages on the advertiser’s website directly from the search results page. It
can support up to six additional links, occupying a larger portion of the user’s screen and making
the ad more prominent. This is likely to improve the ad’s performance on key metrics such as
click-through rate (CTR) and conversion rate.
Sitelink assets can benefit a wide range of websites catering to customer groups with
distinct requirements. By providing easy access to specific pages such as product pages, pricing pages,
and contact pages, sitelinks can help potential customers quickly find the information they need and
take action. This can lead to increased engagement with the website and higher conversion rates.
Additionally, sitelinks can help advertisers promote multiple offerings or product categories within a
single ad, increasing the likelihood of capturing the attention of relevant audiences.
