Exhibit 27.18 Search ad for the Destiny marketing simulator with an image and
a sitelink.
Image assets allow advertisers to upload visuals to complement
their search ads. Take for instance, the search ad in Exhibit 27.18 which has an image
representing Destiny, the consumer marketing simulator.
Using images can be a powerful way to grab the attention of potential customers and
convey the brand’s message or value proposition more effectively. Images can help ads stand out in a
crowded search results page and create a more memorable impression in the minds of users. However,
it is important to note that image ads are not available for all types of campaigns and are subject
to certain restrictions and guidelines to maintain the integrity of the user experience.
