Broadly speaking there are two major categories of promotions — consumer promotion and trade promotion. Consumer promotions offer consumers short term incentives drawing them into stores to purchase goods.
Trade promotions on the other hand, help manufacturers secure their trade partners’ support in procuring, distributing, promoting and merchandising their products. Their purpose is to push products down the sales pipeline to the points of purchase.
Trade promotions also help to fuel consumer promotions as trade incentives are often intended to be passed onto shoppers.
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Automated online solution for analysis of promotions.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.
The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.