The FMCG retail environment is continually evolving. At the broadest level, it may be split into the upper or modern trade, and the lower trade, which comprises a collection of traditional, independent stores such as mom and pop stores, provision stores and sundry kiosks.
Diversity is particularly pronounced in Asia, which has developed rapidly in the past 20 years. The continent is a melting pot of formats, from the traditional Sari Sari stores in the Philippines and Chinese medical halls in North and Southeast Asian markets, to hypermarkets, sophisticated vending machines, and virtual shopping platforms.
The following are descriptions of the key channels/sub-channels prevailing in the upper trade, across the globe:
In addition to these retail channels, there are also a number of on premise channels such as coffee shops, drink stalls, hawker centres, bars/night clubs and dining.
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The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.