The FMCG retail environment is continually evolving. At the broadest level, it may be split into the upper or modern trade, and the lower trade, which comprises a collection of traditional, independent stores such as mom and pop stores, provision stores and sundry kiosks.
Globally, the channels and sub-channels that are most prevalent in the upper trade are as follows:
In addition to these retail channels, there are also a number of on-premise channels such as coffee shops, drink stalls, hawker centres, bars/night clubs and dining.
Diversity is particularly pronounced in Asia, which has evolved rapidly in the past 20 years. The continent is a melting pot of formats, from the traditional Sari Sari stores in the Philippines and Chinese medical halls in North Asian and Southeast Asian markets, to hypermarkets, sophisticated vending machines (especially in Japan), and the arrival of virtual shopping platforms, spearheaded by countries such as South Korea.
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