Success of category management hinges on top
management’s support. It is important that the category management team engages stakeholders
early in the process and gets them on board.
To foster compliance, store management teams should be kept well informed of
the category management process and its objectives. Product placement, promotions, cooperative
advertising, and logistic must be well synchronized for plans to succeed.
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Online Apps to train Category Managers
The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.
