What Twitter classifies as trends are essentially fads. They include topics such as the #BirdBoxChallenge and the #IceBucket Challenge (Exhibit 21.3) that that come and go quickly and exclude topics that are popular all the time. Therefore, novelty is an important ingredient in what Twitter classifies as a “trending” topic. Although trending topics may only be talked about for a few days, they can sometimes leave a lasting impact.
Trends are filtered according to users’ interests, who they follow and their location. Users can also see trends from other locations, including worldwide, by changing their location settings. When a user clicks on a trending hashtag or keyword, they can see tweets that include that hashtag.
Trending topics on Twitter can gain a lot of visibility and reach as they appear in users’ trends list. Twitter also highlights the handle for these topics, further boosting their popularity.
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