Twitter’s analytics helps marketers understand their tweets’ impact on the development of their products and services. The platform supports comprehensive reports on user’s tweets, audiences events and so on.
Three core facilities are provided:
As can be seen from Exhibit 15.20, the tweet activity dashboard provides information on impressions, tweets, and tweets and replies. The information covers both organic and promoted tweets. Engagement metrics such as retweets, likes and replies are also available.
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