Hashtags are used to index keywords or topics for categorizing tweets. Included anywhere in a tweet, they allow people to easily follow topics they are interested in.
This categorization helps users and researchers search for relevant content. Clicking or tapping a hashtagged word in any message will show other public tweets that include that hashtag.
Hashtagged words that become very popular are often trending topics.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.