Exhibit 21.6 TV series ‘A Discovery of
Witches’ announces new season and shows previews on Twitter to generate audience
interest and entice them to watch the programme.
Considering that Twitter connects people with moments that
are happening, it is an ideal platform for announcements on product launches, promotions and events.
Additionally, Twitter’s real-time engagement capabilities make it an effective tool for personalized
services and one-on-one communication, such as collecting customer feedback. Exhibits 21.6 to
13 provide examples of how Twitter can be utilized for marketing in these ways:
Announcement — Exhibit 21.6: TV series ‘A Discovery of Witches’
announces new season and shows previews on Twitter to generate audience interest and
entice them to watch the programme.
Promotion — Exhibit 21.7: Promotion by Nordace with a ‘Shop Now’
call-to-action button.
Product Launch — exhibits 21.8 and 21.9: M&S introduces Holly’s Must
Haves. Starbucks announces opening of café at Bellagio.
Invitation — Exhibit 21.10: Rolls-Royce’s invites customer to a private
motoring event.
One-on-One Communication — Exhibit 21.11: Customer can tweet reply to
Rolls-Royce’s invitation.
Personalized Customer Service — Exhibit 21.12: Adobe uses Twitter as an online
chatting system to provide personalized customer service in real time.
Customer Feedback Requests — Exhibit 21.13: Short customer satisfaction survey
on Twitter.
Exhibit 21.7 Promotion by Nordace.
Exhibit 21.8M&S
Introducing Holly’s Must Haves: The Denim Edit.
Exhibit 21.9 Starbucks
announces opening of café at Bellagio.
Exhibit 21.10Rolls-Royce’s
invitation to a private motoring event.
Exhibit 21.11 One-on-One Communication: Tweet your reply to Rolls-Royce’s invitation.
Exhibit 21.12 Personalized Customer Service at
Adobe.
