Marketing with Twitter


A Discovery of 
            Witches announces new season and shows previews on Twitter

Exhibit 15.4   TV series ‘A Discovery of Witches’ announces new season and shows previews on Twitter to generate audience interest, and entice them to watch the programme.

Considering that Twitter connects people with moments that are happening, it is an ideal platform for announcements on product launches, promotions and events. And since it facilitates real-time engagement it can be effectively used for personalized services and one-on-one communication, including customer feedback. Some of these applications of Twitter for marketing are illustrated in exhibits 15.4 to 15.11:

  • Announcement — Exhibit 15.4: TV series ‘A Discovery of Witches’ announces new season and shows previews on Twitter to generate audience interest, and entice them to watch the programme.
  • Promotion — Exhibit 15.5: Promotions and special offers by M&S on Twitter.
  • Product Launch — exhibits 15.6 and 15.7: M&S introduces Holly’s Must Haves. Starbucks announces opening of café at Bellagio.
  • Invitation — Exhibit 15.8: Rolls-Royce’s invites customer to a private motoring event.
  • One-on-One Communication — Exhibit 15.9: Customer can tweet reply to Rolls-Royce’s invitation.
  • Personalized Customer Service — Exhibit 15.10: Adobe uses Twitter as an online chatting system to provide personalized customer service in real time.
  • Customer Feedback Requests — Exhibit 15.11: Short customer satisfaction survey on Twitter.


Promotions and special offers by M&S on Twitter

Exhibit 15.5   Promotions and special offers by M&S on Twitter.


M&S introduces Holly's Must Haves on Twitter

Exhibit 15.6   M&S Introducing Holly’s Must Haves: The Denim Edit.


Starbucks announces opening of café at Bellagio on Twitter

Exhibit 15.7   Starbucks announces opening of café at Bellagio.


Rolls-Royce uses Twitter to invite customer to a private motoring event

Exhibit 15.8   Rolls-Royce’s invitation to a private motoring event.


Customer tweets reply to Rolls-Royce’s invitation.

Exhibit 15.9   One-on-One Communication: Tweet your reply to Rolls-Royce’s invitation.


Adobe uses Twitter as an online chatting system to provide personalized customer service in real time.

Exhibit 15.10   Personalized Customer Service at Adobe.

Twitter).


Short customer satisfaction survey on Twitter

Exhibit 15.11   Customer Feedback on Twitter. (Example source from Twitter).

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