Word Association

Stimulus words or phrases are presented one at a time, to participants who are asked to respond with the first word or phrase that comes to their minds. For example:

The exercise yields spontaneous images and associations of subjects such as products or brands. In the conventional face-to-face setting it may be conducted verbally in which case it serves also as a good warm-up exercise.

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What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.