Based on a theme assigned
by the moderator, drawings or collages are prepared by two or more teams. This
is a useful medium for expressing intuitive ideas and associations through
pictures, colours and other forms of visual art.
For instance, consider the subject of employee
satisfaction. In a recent study, participants from the client firm were grouped
into teams. Some teams were asked to make a drawing or collage of what the
company was like, and other teams were asked to make a drawing or collage of
what they would like the company to become.
Another interesting example pertained to a
conflict group where participants were divided into teams based on whether or
not they were supporters of a political party. The teams were then asked to
develop a collage to describe the political party.
The discussion that ensues at the conclusion of
these exercises may be quite intense and revealing. Because of its nature, a
drawing/collage exercise is best conducted in-person at a research facility.
