Modes of Data Collection

Group discussions, in-depth interviews and observations are the basic approaches to conducting qual studies. In the past these modes relied entirely on real time, in person interaction with participants. While conventional approaches still constitute the bulk of qual research, internet and mobile technologies are steadily transforming qual. Online qual has gained wide acceptance, and mobile qual is gaining popularity. There is a steady transition from real time group discussions at research facilities, face-to-face interviews and physical observations, to asynchronous online discussion boards, video diaries, online journals and blogs.

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