Bubble Drawings

Participants are invited to fill speech and thought into “bubbles” on a cartoon showing an imaginary situation relevant to the research. For example:

Bubble drawings - In qualitative research, bubble drawings enable participants to project their thoughts and emotions into bubbles on a cartoon.

By projecting their thoughts and emotions in this manner, participants feel comfortable to express views that they feel may not be politically, socially or intellectually correct.


Previous     Next

Use the Search Bar to find content on MarketingMind.







Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.


Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.