Bubble Drawings

Participants are invited to fill speech and thought into “bubbles” on a cartoon showing an imaginary situation relevant to the research. For example:

By projecting their thoughts and emotions in this manner, participants feel comfortable to express views that they feel may not be politically, socially or intellectually correct.

Previous     Next

Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.