Bubble Drawings

Participants are invited to fill speech and thought into “bubbles” on a cartoon showing an imaginary situation relevant to the research. For example:

By projecting their thoughts and emotions in this manner, participants feel comfortable to express views that they feel may not be politically, socially or intellectually correct.

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What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.