Participants are invited to fill speech and thought into “bubbles” on a cartoon showing an imaginary situation relevant to the research. For example:
By projecting their thoughts and emotions in this manner, participants feel comfortable to express views that they feel may not be politically, socially or intellectually correct.
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Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.