Not too long ago, TV viewing used to be a communal, family experience. It was by appointment; everyone would gather in front of the small screen at the time our favourite programmes were scheduled to be broadcast. There was no option to fast-forward, rewind, pause, or catch up on missed episodes.
Today, this seems like an archaic way of consuming content, as technology has given us greater control over what we watch and when we watch it. Using personal devices people can now consume and create content that is tailored to their individual interests.
These dramatic shifts, supported by technology, were driven by the force of a generation, youths that had grown up in the digital world. It was where they worked and where they played. In the late 1990s, they were the teenagers who “discovered” SMS. (Text messaging took off when they started to explore their hand-me-down cell phones). Later they spawned the iPod revolution and the social media revolution, and they continue to shape the way we consume media today.
Today’s empowered consumers have increasingly demanded:
When eyeballs moved online, advertising followed. Traditional television and radio are no longer as popular as they used to be, and digital advertising spend has overtaken TV since 2017.
Overall, these consumer trends and technological advancements have transformed the way we consume media, and it is likely that they will continue to shape the industry for years to come.
Use the Search Bar to find content on MarketingMind.
Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.