New Rules, New Perspectives

The rules of engagement have changed with the empowerment of people. Political leaders need to emphatically listen to their voters and keep in tune with their sentiments. Business leaders need to emphatically listen to their consumers and keep in tune with their need and preferences. There is need for change in style of management/government from dictating to collaborating, from propaganda to engagement, from one-way communication to a dialogue.

Undoubtedly marketers are adapting though the extent they embrace the new rules varies from organization to organization, and country to country.

While the marketing fundamental have not changed, a host of new perspectives have emerged in the digitally transformed landscape. These include:

While the new rules and perspectives afford great opportunities, they also pose big challenges.

Priorities have changed. For instance, listening and engaging is taking precedence even as brands continue to talk to consumers. In addition to “consumer impressions” (number of people who get to see or hear an advertisement), marketers are increasingly tracking “consumer expressions” (people who engage with the brand).

Meanwhile media is in a state of flux. As new technologies come into play, the industry dynamics keep changing.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


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What they SHOULD TEACH at Business Schools


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Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.