Ordinary people empowered with the social media are interacting and collaborating with increased speed, reach and effectiveness. This has had a profound impact on society, changing the political, economic and cultural landscapes across the globe.
This chapter explores a host of new concepts and developments such as social listening, formation of “social cloisters”, spread of misinformation and fake news, co-creation, permission marketing, the long tail, and inbound and outbound marketing. It examines trends in media consumption, interactive television, and outlines some basic facets about the world wide web.
The chapter also imparts an understanding of the impact of the new media on the social, political and market landscape. It highlights key lessons for marketers and outlines the new rules and perspectives, leaving readers with an appreciation of how the marketer’s mind-set must change to succeed in the social age.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.