Levelling the Marketing Playing Field

The internet is a great leveller. An ordinary person can be heard on the net, and can command influence if he or she is in touch with masses. An unheard of brand, led by a team that embraces new market realities, could gain awareness and build closer relationships with consumers without having to spend the kind of money that is required in conventional advertising. A small political party or a small firm, in tune with the pulse of the people, has the means to connect, and gain influence and power.

Reflect, for instance, on how a relatively unknown, junior senator from Illinois, on 4 November 2008, became the first African American President of the United States of America.

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Digital Marketing Workshop

Digital Marketing Workshop

Two-day hands-on training on Digital Marketing, conducted at the NUS Business School. Designed to make you more effective in developing and executing digital marketing strategies. You learn to use Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.


What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools


Is marketing education fluffy too?


Experiential Learning via Simulators | Best Way to Train Marketers

Experiential Learning via Simulators | Best Way to Train Marketers


Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.