YouTube ads are configured in the Google Ads user interface. Through this interface, ads can be targeted on YouTube based on the type of audience the advertiser wants to reach, or based on where the advertiser wants the ads to appear.
Audience targeting methods include:
Content targeting methods let you define where you want your ads to show. These include:
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Is marketing education fluffy too?
Marketing simulators impart much needed combat experiences, equipping practitioners with the skills to succeed in the consumer market battleground. They combine theory with practice, linking the classroom with the consumer marketplace.