Ad Formats

YouTube ad formats

5Exhibit 23.5   YouTube ad formats. (Source: YouTube).

YouTube offers a wide array of formats for advertisements that appear next to videos. The most common among these are listed in the table in Exhibit 23.5. Other than overlays, which are offered solely for desktops, the formats cut across both mobile and desktop.

In addition to ads in Exhibit 23.5 that appear next to videos, YouTube supports Video Discovery ads (also TrueView) that run on the search results and watch pages for desktop, as well as the homepages for desktop and YouTube mobile apps. The ad consists of an image thumbnail and up to three lines of text, and when clicked it takes viewers to the YouTube watch or channel page where the ad video plays.

Native mobile ads are available only on mobile. These display ads appear below the video’s metadata.

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