The “house of quality” originated at Mitsubishi Kobe shipyard in 1972, as a tool for translating customer requirements into engineering and manufacturing parameters that are measurable and controllable. Over the years its use has spread to a number of sectors including automotive, IT, consumer durables, apparel, and a wide range of B2B products and services.
House of quality is a conceptual framework that provides the means for cross-functional planning and communication, so that marketing, R&D and manufacturing may work together to produce products that reflect the preferences of customers.
Exhibit 10.9 depicts a much-simplified version of the house of quality for laser printers. In a typical application there would be about 15 to 50 consumer requirements and 30 to 100 technical requirements.
The building blocks for the house of quality are as follows:
The house of quality is essentially an elegant approach to depicting comprehensive product design information within a single construct, in a manner that associates from different disciplines can readily comprehend. It improves cross-functional planning and communication, and leads to quicker, superior decisions.
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