The gamut of mobile advertising
encompasses the following formats and capabilities:
- Short Message Service (SMS) tagline,
mobile web banner (top
of page), mobile web poster (bottom of page banner), rich media mobile ads.
- Multimedia Messaging Service (MMS),
ads within mobile games and mobile videos.
- Interstitials, which appear while requested content is loading,
audios that can take the form of a jingle before a voice recording, or an audio
ad played while interacting with an Interactive Voice Response (IVR) service.
- Ads that use the phone’s utilities such as vibrations and camera.
- Campaigns that provide interactive experiences.
- Location sensing capabilities make
it feasible for ads to offer consumers what they need, when they need it, and where
they need it.
Due to its numerous advantages over other
devices, mobile proffers tremendous potential. Mobile phones are the only
devices that people usually carry wherever they go. As marketers make better
use of the phone’s location sensing capabilities, they could influence people
at the point and time of purchase.
The penetration of mobile phones across the globe is also far greater
than that for other digital media devices.
