In today’s rapidly changing market, it is essential to stay connected with consumers. Cyberspace has revolutionized the way consumers interact with brands, from how they seek information to how they buy products and how they advocate a brand. It has altered viewing preferences, transformed media experiences, and amplified voices. What people are watching, saying and doing in cyberspace is influencing their buying decisions.
The conventional marketing constructs such as the purchasing funnel and consumer decision journey no longer adequately capture the nature of these influences. The engagement is multi-faceted and non-linear, and the touchpoints have changed.
Marketers must adapt by embracing the new touchpoints and developing a strong online presence that provides useful information to attract and retain consumers. They should invest in fostering word-of-mouth to increase brand awareness and loyalty.
Use the Search Bar to find content on MarketingMind.
Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.