Visualization

Visualization techniques are concerned with depicting data in a form such as images, diagrams, or animations that make it easier for minds to process. Perceptual maps and image profiling are two examples of visualization of data from Chapter Brand Sensing. Since the advent of big data, the pace of research and innovation in this field has grown substantially. Tag or word clouds, clustergrams, history and spatial information flow are some examples of the techniques used for visualizing big data.

Good visualization (see demo) serves to empower users with the information they need, in a digestible, easy to access manner. Technology should be used to make contents relevant, simple, clear and customized for the user. Context should be carried forward to substantially reduce the amount of time and effort required by the user in searching for information.