Learning Outcomes

Combining theory with practice, the Destiny simulation imparts a holistic, multi-faceted learning experience that encompasses:

• Consumer Marketing.
• Brand Management and Category Management: As they strive to grow their firms, participants acquire functional skills in marketing and retailing.
• Marketing Mix: Participants grasp what it takes to market a consumer (FMCG/CPG) product. They make trade-offs in product development, refine their advertising messages, set trade prices, and work with retailers to influence shoppers at the point of purchase.
• Retailing Mix: Participants develop an appreciation of how a retailing business is run. They manage and maintain a portfolio of stores, procure and merchandise products, optimize stocks, set shelf prices, promote, and execute category strategies in their stores.
• Market Intelligence: Participants learn to make good use of marketing and business analytics, market research, and financial statements for decision-making.
• Trade Marketing/Business Marketing: Participants form supplier-retailer relationships as they work with their trade partners to jointly develop marketplace equity.
• Negotiation: Participants hone their negotiation skills as they thrash out contractual agreements with their trade partners.
• Marketing and Business Strategy: Engendering strategic intuition, participants develop deep appreciation of Market Strategy as they analyse, strategize, and execute plans over a multi-year time horizon.
• Organization and Teamwork: As they strive to meet diverse corporate goals and objectives cutting across their company’s portfolio of brands/categories, participants gain an understanding of the dependencies across categories, among departments and between trade partners. They learn to build constructive working relationships, and collaborate to successfully implement corporate strategies.
• Financial Management.
• Operations Management.
• Decision Making and Creative Thinking.