Participants

This rigorous program aims to imbue the critical analysis and decision-making abilities that manufacturers and retailers need to tackle the business issues confronting them. It is primarily of relevance to:

• Marketing Managers and Brand Managers
• Category Managers
• Consumer Analysts, Marketing Researchers
• Trade Marketers
• Sales Professional
• Business Leaders across functions

It is a multi-faceted strategic marketing workshop that embraces finance, procurement, operations, product development and teamwork. Practitioners in these functions stand to gain an improved understanding of how their role relates to marketing strategies and how it impacts business performance.

For organizations focussed on creating greater customer value, the workshop provides for a clear understanding of market realities, and an appreciation of the challenges in the marketplace, in the context of consumers, competitors and trade partners.

Upon completion of this programme, participants learn to apply analytics-based marketing intelligence and financial data to formulate result-oriented market strategies. They develop a deeper understanding of the challenges confronting brand managers and category managers, and of the intricacies of supplier-retailer relationships as they hone their negotiation skills.