workshop-outline

Workshop Outline




The workshop employs a 3-stage learning progression:

  • Class Sessions: Presentations and class discussions to imbibe and hone concepts and learn marketing and retailing practices.
  • Case Studies: To facilitate a deeper understanding of the subject.
  • Destiny Simulation: To learn from experience.

Taught in an application-oriented fashion, the business simulation, which spans the length of the workshop, is interspersed with lectures, class discussions and case studies, over a period of four to six days.

The scope usually includes Brand Management, Category Management, Consumer Analytics, Retail Analytics and Negotiation Skills. The longer 6-day format may also cover Brand Image and Positioning, Advertising, Price, Promotion, Retail Tracking, and Sales and Distribution.