The workshop employs a 3-stage learning progression:
Taught in an application-oriented fashion, the business simulation, which spans the length of the workshop, is interspersed with lectures, class discussions and case studies, over a period of four to six days.
The scope usually includes Brand Management, Category Management, Consumer Analytics, Retail Analytics and Negotiation Skills. The longer 6-day format may also cover Brand Image and Positioning, Advertising, Price, Promotion, Retail Tracking, and Sales and Distribution.