Digital Marketing – Property Consultants

Overview

This 3-hour, hands-on eLearning programme on Digital Marketing is designed specifically for property consultants.

Intended for beginners, the course was developed during the Covid-19 outbreak when property agents were hit hard by the stay-at-home restrictions.

Click here for enquiries/registration.

Not long ago, properties were marketed at the offices of real estate agencies, with brochures, leaflets and business cards, and advertised on hoardings, TV and radio, and in the classified columns of newspapers.

Today, realtors rely on property portals and websites, search optimization, search advertising, email, social apps like WhatsApp, inbound marketing, virtual tours and social media.

Faced with the fundamental transformation in the way they earn their living, realtors must keep abreast of their changing business landscape.

This workshop will help property brokers adapt and succeed in the digital age. It will give them a clear understanding of the building blocks that constitute digital marketing of real estate, and equip them with the tools, the techniques and the knowledge to execute digital marketing strategies.

---

Course Outline

The course covers:

• Digital Marketing Fundamentals: emphasizing the new rules and perspectives, and how property consultants must adapt.
• Website development: Guidance on developing a website for marketing properties and services. Tips on how to create search optimized pages, on your website as well as on property portals like prop-log.com.
• Search Advertising: Overview of Google Ads, including tutorial on how to create Ads on Google, and how to advertise pages via portals that permit search advertising (Exhibit 1).
• Web Analytics: Overview of how to track performance of web pages via a Google Analytics demo account. Participants will get to create their own Google Analytics account, and use it for training purposes.

The following platforms are deployed for the hands-on training:

• Google Analytics (for web analytics) and Google Ads (for search advertising) are extraordinarily useful platforms developed by Google that users may access without charges.
• The data in the Google Analytics demo account is from the Google Merchandise Store, an ecommerce site that sells Google-branded merchandise. Instructions for accessing this account are provided here.
• www.prop-log.com (Exhibit 2) is a property portal that charges no subscription/listing fees, and allows property agents to advertise their properties on Google. It was initially developed for training purposes.

---

Participants

Given its focus on the practice of digital marketing in real estate, the workshop is tailored to the needs of property brokers and other real estate professionals.

---

Instructor

Ashok Charan, Associate Professor of Marketing (Practice).

---