Ashok Charan is an expert in marketing analytics and digital marketing, with over 25 years of experience in general management, corporate planning, business development, market research, and marketing. His extensive career includes leadership roles at Unilever and Nielsen, where he served as the Managing Director for Singapore and the Regional Area Client Director for the Asia Pacific region.
As the author of multiple books on marketing analytics and digital marketing, Ashok has contributed significantly to the field. He is the mind behind the Destiny marketing simulator and has developed various tools and solutions for practitioners, including MarketingMind — a comprehensive eGuide designed for consumer analysts and marketing professionals.
In his academic journey, Ashok served as an Associate Professor (Practice) at the NUS Business School from 2009 to 2023, where he imparted knowledge through practice-oriented courses such as Marketing Analytics and Digital Marketing. Transitioning from a full-time role to a consultancy position at NUS in July 2023, he now dedicates more time to practice-oriented projects and research studies.
Ashok is an engineering graduate from the Indian Institute of Technology, Delhi, and a post-graduate in business management from the Indian Institute of Management, Calcutta. His commitment to advancing the realms of marketing and technology continues to shape the industry landscape.
Used by hundreds of thousands of practitioners, MarketingMind is the leading analytics platform for marketing professionals. It serves as a comprehensive online guide to marketing management, covering underlying concepts and their application, and fusing marketing concepts with the analytical tools that practitioners use, to impart an understanding of how to interpret and apply market intelligence.
MarketingMind is also separately configured as a subscription based eLearning platform, Marketing Analytics Practitioner’s Guide (MAPG), for training practitioners and students. This eBook includes case studies, exercises, question banks, pdfs, facilities for adding notes/comments, plus a comprehensive teaching guide for educators.
Destiny simulates the purchasing journey cycles of households, individually, within food and personal care categories, using market models that predict consumers’ responses to the elements of the marketing mix.
The simulator’s suite of visualization dashboards supports a wide range of metrics so that participants can easily analyse their markets. Destiny also supports a dazzling array of consumer analytics techniques that permit participants to mine, filter and drill into continuous, shopper level transactions.
Destiny is used with The Marketing Analytics Practitioner’s Guide in
experiential learning modules for executive education and Executive MBA, and for graduate and
under-graduate courses in marketing analytics and strategic marketing.
Destiny FMCG Marketing Simulator for learning consumer marketing through experience. Ideal for training in marketing, brand management, category management, trade marketing, sales and market research.
Analytics solutions for marketing: consumer analytics, retail analytics, promotion, market mix modelling and quantitative research methods.
Publisher/Developer — MarketingMind, Destiny Marketing Simulator.
Author — Practitioner’s Guidebooks: Marketing Analytics, Digital Marketing.
Associate Professor (Practice), NUS Business School, National University of Singapore, firstname.lastname@example.org.