This web analytics solution allows users to view relevant performance metrics on a single page. The platform stands out for its performance on navigation and speed, and ease-of-use.
It is modular in design and can be easily adapted for a variety of sites. The adaptation depicted here is for the Marketing Mind site that essentially comprises of the chapters and sections from the Marketing Analytics Practitioners' Guide.
For more diagnostic and site customization capabilities, you need to consider consumer analytics solutions. Techniques such as basket analysis and switching behaviour analysis can help customize the experience on your website, for individual users.
Ashok Charan,
Marketing Analytics Practitioner’s Guide,
Digital Marketing,
Marketing Mind,
Destiny Marketing Simulator,
ashok.charan@gmail.com