This web analytics solution allows users to view relevant performance metrics on a single page. The platform stands out for its performance on navigation and speed, and ease-of-use.
It is modular in design and can be easily adapted for a variety of sites. The adaptation depicted here is for the Marketing Mind site that essentially comprises of the chapters and sections from the Marketing Analytics Practitioners' Guide.
For more diagnostic and site customization capabilities, you need to consider consumer analytics solutions. Techniques such as basket analysis and switching behaviour analysis can help customize the experience on your website, for individual users.
Market Intelligence and Data Visualization
Custom designed, interactive, automated, online dashboards that allow for the integration and visualization of market knowledge from diverse sources, in a manner that makes it easy to access and digest.
Consumer Analytics, Consumer Panels
Analysis of continuous individual/household level (customer level) behavioural data to address business issues.
Scan Track and Retail Analytics
Dashboards and analytic solutions for reading/analysing retail audit/scan track data; and techniques for analysis of continuous outlet level transaction and shopper data to address business issues.
Analytic techniques/dashboards for evaluating consumer promotions in terms of gains in volume value and profit; estimating discount price elasticity, price cross elasticity, decomposing sales, and applying due-to and what-if analysis.
Quantitative Research, Customer Satisfaction Research
Custom designed solutions for data processing and reporting with a working example of an interactive, automated online dashboard for Customer Satisfaction Research.
Ashok Charan, Associate Professor,
NUS Business School, National University of Singapore,