| 2020 W01 | W02 | W03 | W04 | W05 | W06 | W07 | WTD 2020 W08 | |
| Users | – | |||||||
|---|---|---|---|---|---|---|---|---|
| All Chapters | 237 | 2,823 | 2,730 | 2,695 | 2,184 | 2,454 | 2,917 | 2,209 |
| 30: Sales & Distribution | 30 | 336 | 306 | 264 | 300 | 296 | 307 | 270 |
| 34: Market Mix Modelling | 4 | 183 | 225 | 225 | 190 | 198 | 184 | 187 |
| 32: Basic Statistics | 20 | 217 | 218 | 238 | 200 | 199 | 241 | 200 |
| 02: Brand Equity | 14 | 114 | 124 | 110 | 95 | 138 | 155 | 104 |
| 11: Product Validation | 21 | 254 | 213 | 231 | 197 | 276 | 278 | 221 |
| 27: Promotion | 7 | 96 | 105 | 79 | 86 | 94 | 106 | 84 |
| 31: Category Management | 17 | 153 | 117 | 140 | 102 | 120 | 164 | 152 |
| 26: Price | 8 | 130 | 144 | 156 | 105 | 123 | 136 | 127 |
| 28: Retail Tracking | 21 | 136 | 111 | 104 | 86 | 106 | 112 | 83 |
| 04: Qualitative Research | 11 | 102 | 116 | 139 | 102 | 95 | 161 | 91 |
| 23: Advertising Analytics | 18 | 150 | 111 | 83 | 67 | 102 | 90 | 63 |
| 01: Brand Sensing | 1 | 63 | 97 | 68 | 42 | 58 | 78 | 46 |
| 22: How Advertising Works | 6 | 110 | 88 | 81 | 88 | 61 | 109 | 68 |
| 00: Front | 3 | 18 | 74 | 42 | 52 | 72 | 69 | 50 |
| 07: Consumer Panels & Consumer Analytics | 14 | 121 | 103 | 104 | 84 | 81 | 139 | 91 |
| 10: Product Design | 7 | 71 | 58 | 57 | 57 | 56 | 76 | 60 |
| 06: Customer Satisfaction | 5 | 95 | 97 | 90 | 54 | 74 | 85 | 78 |
| 03: Segmentation | 2 | 88 | 64 | 77 | 65 | 88 | 80 | 47 |
| 13: Digital Marketing | 4 | 79 | 91 | 90 | 69 | 63 | 78 | 57 |
| 33: Sampling | 3 | 69 | 73 | 60 | 47 | 38 | 61 | 48 |
| 29: Retail Analytics | 5 | 55 | 51 | 49 | 45 | 54 | 66 | 51 |
| 09: New Product Development | 1 | 28 | 29 | 34 | 24 | 17 | 32 | 21 |
| 25: Biometrics | 7 | 36 | 49 | 36 | 45 | 50 | 41 | 29 |
| 05: Quantitative Research | 3 | 46 | 52 | 49 | 30 | 51 | 43 | 28 |
| 08: Big Data & Consumer Analytics | 4 | 21 | 37 | 18 | 15 | 26 | 26 | 16 |
| 12: New Media | 1 | 8 | 26 | 13 | 3 | 9 | 15 | 2 |
| 24: Packaging | 1 | 13 | 13 | 19 | 10 | 16 | 12 | 12 |
| 14: Digital - Execution | 3 | 12 | 18 | 23 | 4 | 10 | 27 | 11 |
| 20: Web Analytics | 3 | 44 | 37 | 61 | 23 | 25 | 32 | 26 |
| 19: Search Engine Optimization | 2 | 6 | 23 | 17 | 4 | 7 | 24 | 15 |
| 18: Search | 2 | 14 | 15 | 29 | 7 | 8 | 25 | 7 |
| 16: YouTube | 1 | 16 | 15 | 7 | 4 | 5 | 18 | 7 |
| 14: Facebook | 1 | 9 | 12 | 22 | 4 | 7 | 19 | 8 |
| Articles | 3 | 6 | 11 | 9 | 1 | 7 | 8 | 9 |
| 17: LinkedIn | 1 | 9 | 23 | 6 | 2 | 4 | 15 | 10 |
| 15: Twitter | 5 | 7 | 6 | 1 | 8 | 4 |