The Marketing Analytics Practitioner’s Guide (MAPG): A comprehensive Marketing Analytics eGuide to equip marketing practitioners with the knowledge and tools needed to excel in the world of data-driven marketing. MAPG provides an in-depth review of marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline’s evolution in the era of data analytics. Whether you are a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.
Digital Marketing, A Practitioner’s Guide to Digital Marketing: A comprehensive Digital Marketing eGuide tailored to empower marketing practitioners with the essential knowledge and strategies required to excel in the dynamic world of digital marketing. Whether you are a seasoned marketer or a novice seeking to harness the potential of digital channels, this eGuide is designed to cater to all skill levels.
Note: The Digital Marketing eGuide is seamlessly integrated within the Marketing Analytics Practitioner’s Guide (MAPG). You do not need to purchase both eGuides separately.
Destiny Marketing Simulator: An innovative experiential learning platform designed exclusively for marketers and retailers in consumer markets. This simulator offers a dynamic and immersive experience, providing hands-on training to sharpen your marketing and retailing skills. Unlock the power of data-driven decision-making and explore new strategies in a risk-free virtual environment.
Plannogrammer: Experiential learning platform designed to train category managers, trade marketers, and retailers in consumer markets on optimizing retail promotions and shelf space. By providing an interactive and immersive experience, Plannorammer equips professionals with the knowledge and skills needed to make data-driven decisions and enhance the performance of their retail strategies.