Self-Serve Display Ads

LinkedIn: Components of a display advertisement

Exhibit 17.10   Components of a display advertisement.

Self-serve display ads are cost-effective. Advertisers can run these ads for as little as US $10 per day, and finely target audiences on demographics such as company, function, job title, seniority, school, skills, age, gender and more.

Self-serve display ads appear on the sidebar or at the top. As depicted in the self-service ad development interface, Exhibit 17.10, these ads comprise the following elements:

  • Headline. This is limited to 25 characters, so it needs to be succinct and forceful.
  • Ad copy. Limited to 75 characters.
  • Destination URL.
  • Image. As this is a thumbnail, it should not contain much detail.
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