A YouTube Brand Channel is a place where consumers can engage with brands on YouTube, and learn about products and service. People can watch the brand’s videos, add and read comments, subscribe, friend and share the channel with others.
For instance, GoPro’s YouTube channel (Exhibit 13.19) unveils a slew of exciting videos that showcase their products. Their playlist includes a few thousand videos across 30 different categories of interest to their customers. Some of these videos have been viewed several million times.
YouTube analytics support a wide array of metrics including channel views, total uploaded video views, subscribers, friends, channel comments. This information on the performance of the brand’s videos is particularly useful for those brand owners who want to test out their ads before launching them on media that are more expensive.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
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