Associate Professor (Practice),
NUS Business School, National University of Singapore
Publisher/Developer — MarketingMind,
Destiny Marketing Simulator.
Author — Practitioner’s Guidebooks:
Ashok is a renowned expert in the fields of
marketing analytics and digital marketing. He is the author of several books on these topics, the
creator of the Destiny marketing simulator, and the developer of various tools and solutions for
practitioners, such as MarketingMind, an eGuide for consumer analysts and marketing professionals.
A marketing veteran, he has over 25 years of industry experience in
general management, corporate planning, business development, market research and marketing. Prior
to joining academia full-time, Ashok worked with Unilever and Nielsen where he assumed a number of
leadership roles including Managing Director for Singapore, and Regional Area Client Director for
the Asia Pacific region. His experience spans both business and consumer marketing, and he continues
to consult in the areas of marketing analytics and research, business intelligence platforms and
He is an engineering graduate from the Indian Institute of Technology, Delhi, and a post-graduate
in business management (PGDM) from the Indian Institute of Management, Calcutta.
Used by hundreds of thousands of practitioners,
MarketingMind is the leading analytics
platform for marketing professionals. It serves as a comprehensive online
guide to marketing management, covering underlying concepts and their application, and
fusing marketing concepts with the analytical tools that practitioners use, to impart an understanding of
how to interpret and apply market intelligence.
MarketingMind is also separately configured as a subscription based eLearning platform,
Marketing Analytics Practitioner’s Guide (MAPG), for training practitioners and
students. This eBook includes case studies, exercises, question banks, pdfs, facilities for adding notes/comments, plus a
comprehensive teaching guide for educators.
Destiny truly reflects the food and personal care categories simulating households individually,
across their purchasing journey cycles, using market models that predict consumers’ responses to the elements of the
Its dashboards exhibit market intelligence the way
it is depicted by analytics firms. Yet the information is better integrated and easier to digest. Destiny also supports a
dazzling array of consumer analytics techniques that
permit participants to mine, filter and drill into continuous, shopper level transactions.
Ashok uses Destiny and MAPG in experiential learning programs for executive education, Executive
MBA and other business management programs.